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How about opening a bookstore? How to manage a bookstore well?

Update time: 19:41:03, October 23, 2019 Jiqu.com

There are gold houses in books and beauty like jade in books. However, for business people, it is limited to find out the skills and methods of making money only from the content of their own bookstore. Therefore, we should dare to practice boldly instead of sticking to theory. In this way, we can turn the books in the store into real money. Let's learn about business together.


1. Online and offline marketing mode.

Now, business entities and Internet marketing have developed into a fixed mode, so if you want to open a bookstore, you must have your own online store or some public account platform. In this way, you can publicize yourself and regularly push some activities. Occasionally, the situation of the book store will be compiled and published on the Internet platform, It can not only increase their fans, but also have a marketing channel. In addition, many young people now view information and information on the Internet, and they are one of the mainstream groups that consume books. Therefore, we must diversify the operation channels of bookstores.

2. Improve the quality of the bookstore.

The general feeling of bookstores is that they are full of book fragrance, and there are many literati and scholars gathered in it. Therefore, in front of the established thinking mode, the atmosphere created by the bookstore for consumers must be full of cultural heritage, and it is necessary to play some light music to set off the atmosphere and atmosphere. In addition, we can also hold activities in the bookstore, formulate reading plans, so that more people can participate in it. Those who are good at reading and love reading can be given certain VIP treatment. There are certain discounts for both books and some peripheral products in the store. Of course, it is a good way for some bookstores to hold book meetings regularly.

3. Increase personalized service.

The purpose of operating a bookstore is to make money, so it is necessary to increase some marketing policies to increase sales volume. For example, membership system, full discount and reasonable personalized services are more effective. For example, coffee, snacks and other leisure food can make readers consume other things in the store while reading books, or 10% discount on coffee for one hour of reading, Reading for 2 hours, 20% off snacks and other strategies, which virtually increases the time consumers stay in the bookstore and increases the income of the bookstore. In addition, some free reading books and food distribution services can be provided, which is equivalent to adding a sales channel.

The above is all the content edited and arranged by jiqu.com for you to share with you, hoping to provide you with some necessary help. The operation of bookstores should be more from the spirit of readers, to develop marketing strategies to help them calm down, so that the business of bookstores can be better.



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